Crafting marketing strategy includes a multitude of choices.

We use a balanced marketing™ approach to determine what’s best for you.

Good strategy is generally the result of good analysis.  It incorporates clear (and realistic) objectives as well as an understanding of the various factors that determine the choice of tactics and implementation. When we recommend a strategy, we incorporate a balanced approach that often takes into consideration your:

1. Business Objectives
2. Competitive Environment
3. Budgets
4. Timelines
5. Marketing Capabilities
6. Systems & Technologies
7. Corporate Culture
8. Brand Dynamics

All of these properly blended results in a balanced marketing strategy™ — and optimal results.

Our development of strategy is always “custom”.

No templates. No cookie-cutter methodologies.

We of course begin with your objectives. Next, we formulate a strategy that incorporates industry best practices and the experience we’ve gained from other successes to provide you a realistic perspective on how your goals might be achieved based on your market, your resources, and your timelines

One goal: help you succeed.

If you need a fresh perspective on strategy, marketing operations, vendor selection, or even evaluating your marketing analytics, we can help. We’ve worked extensively with marketing operations, digital strategy, vendor selection and marketing metrics.  We’ll be glad to assist on a project basis or provide ongoing support with any of the following:

• Marketing Strategy
• Market Research
• Competitive Analysis
• Marketing Metrics & Analytics
• Branding
• Budget Analysis
• Media Planning
• Digital Advertising
• Traditional Advertising
• Website Analysis, Usability, & Strategy
• eCommerce
• Marketing Technologies (Martech)
• New Business Development
• Segmentation, Targeting, and Positioning
• Turnaround Strategies
• Staff Development

On-demand, interim marketing services can provide high value, professional results when you need it most.

Whether you call it contracted marketing support, fractional marketing services, temporary or interim, we can provide you an expert marketer to help you:

• Maintain marketing momentum in times of transition, realignments or leaves of absence
• Train and mentor key staff members
• Plan, design, or implement new marketing initiatives
• Evaluate and negotiate vendor services
• Develop websites and other digital assets
• Refine company positioning and messaging
• Optimize lead generation efforts
• Develop marketing communication programs
• Evaluate or develop budgets, media plans, and advertising
• Identify appropriate marketing research investments
• Design, implement, & analyze digital marketing efforts
• Create appropriate marketing metrics and KPI’s
• Determine optimum marketing configurations through a Balanced Marketing Assessment™ focused on strategy, staffing, and budget

Traditional media. Contemporary results.

Outdoor, radio, TV, direct mail, and print ads are still highly-effective marketing tools when properly matched with strategy. Today’s companies often utilize integrated campaigns that combine both digital and traditional messaging to win customers, generate awareness, or reinforce one’s brand.

We’ll help you select the right media, negotiate costs, and plan a campaign that is measurable.

• Media Planning/Buying
• Print (magazine, newspaper)
• Print (collateral pieces)
• Direct Mail
• Outdoor
• Radio
• Television
• Events
• Public Relations

Designed for results.

We can work with your in-house design resources, build an external creative team, or create a blended team based on your capacity, capabilities and the requirements of your project. Our pool of creative talent includes seasoned professionals who have worked for advertising agencies, corporations, and nonprofits.  A partial list of services includes:

• Copywriting & Editing
• Digital Ads
• Web Design
• Print Design
• Logo Development
• Photography
• Radio Production
• Television Production
• Website Architecture
• Brand Research